Policy for processing personal data

Information about the personal data controller: Max Fresh Air LTD is a company registered in the Commercial Register and the Register of Non-Profit Legal Entities of the Registry Agency with UIC 205467270, with registered office and management address: Sofia, Reduta, 12 Velcho Atanasov Str. 14, Phone: +359876875665; +359886372277; e-mail: office@maxfresh.bg 

Reasons and purposes for which we use your personal data
We process your personal data on the following grounds:
● The contract concluded between us and you in order to fulfill our obligations under it;
● Explicit consent from you - the purpose is indicated for each specific case;
● In case of an obligation under law;
In the following paragraphs you will find detailed information about the processing of your personal data depending on the basis on which we process them.

We process your personal data in order to fulfill the contractual and pre-contractual obligations and to enjoy the rights under the contracts concluded with you.

Purposes of processing:
● establishing your identity;
● management and execution of your request and execution of a concluded contract;
● preparation of a proposal for concluding a contract;
● preparing and sending an invoice for the services you use with us;
● to provide you with the necessary comprehensive service, as well as to collect the amounts due for the services used;
● keeping correspondence in connection with an order, processing requests, reporting problems, etc.
● notification of everything related to the services you use with us;
● customer history analysis;
● identify and / or prevent illegal actions or actions contrary to our terms of service;

Data we process on this basis:
Based on the contract concluded between us and you, we process information on the type and content of the contractual relationship, as well as any other information related to the contractual relationship, including:
● personal contact details - contact address, email, telephone number;
● identification data the three names, Personal Identifying Number or personal number of a foreigner, gender, age group, permanent address;
● data on the orders placed;
● correspondence in connection with the overall service - e-mail, letters, information about your requests for troubleshooting, complaints, requests, complaints, feedback that we receive from you;
● credit or debit card information, bank account number or other banking and payment information in connection with the payments made;

The processing of the specified personal data is obligatory for us so that we can conclude the contract with you and fulfill it. Without providing us with the above data, we would not be able to fulfill our obligations under the contract.

We provide personal data to third parties
We provide your personal data to third parties, and our main goal is to offer you quality, fast and comprehensive service. We do not provide your personal data to third parties until we have made sure that all technical and organizational measures have been taken to protect this data and we strive to exercise strict control over the implementation of this goal. In this case, we remain responsible for the confidentiality and security of your data.

We provide personal data to the following categories of recipients (personal data controllers):
● postal operators and courier companies;
● persons who on assignment maintain equipment, software and hardware used for personal data processing and necessary for the company's activity
● persons performing consulting services in various fields.

When we delete data collected on this basis
We delete the data collected on this basis 5 years after the termination of the contractual relationship, regardless of whether due to the expiration of the contract, cancellation or other grounds. The term is determined by the 5-year limitation period for possible claims under the contract.

The law may provide for an obligation for us to process your personal data. In these cases, we are obliged to perform the processing, such as:
● Obligations under the Anti-Money Laundering Measures Act;
● Implementation of obligations in connection with distance selling, off-site sales, provided for in the Consumer Protection Act;
● Providing information to the Consumer Protection Commission or third parties provided for in the Consumer Protection Act;
● Providing information to the Commission for Personal Data Protection in connection with obligations provided for in the legislation for personal data protection;
● Obligations provided for in the Accounting Act and the Tax and Social Security Procedure Code and other related regulations in connection with the keeping of lawful accounting;
● Providing information to the court and third parties, in the framework of proceedings before a court, in accordance with the requirements of the regulations applicable to the proceedings;
● Age verification when shopping online.

When we delete data collected on this basis
The data collected in accordance with an obligation provided by law are deleted after the obligation for collection and storage is implemented or ceased. For example:
● under the Accounting Act for storage and processing of accounting data (11 years),
● obligations to provide information to the court, competent state authorities, etc. grounds provided for in the current legislation (5 years).

Providing data to third parties
When there is an obligation for us by law, it is possible for us to provide your personal data to the competent state body, natural or legal person.


We process your personal data on this basis only after your explicit, unambiguous and voluntary consent. We will not foresee any adverse consequences for you if you refuse to process personal data.

Consent is a separate basis for the processing of your personal data and the purpose of the processing is stated in it, and it is not covered by the purposes listed in this policy. If you give us the relevant consent and until its withdrawal or termination of any contractual relationship with you, we prepare suitable offers for products / services, performing detailed analyzes of your basic personal data;

Detailed analysis is a method of analysis that allows the processing of large volumes of data using statistical models and algorithms and others that include the use of personal data, as well as processes of pseudonymization and anonymization of the same, in order to extract information about trends and various statistical indicators.

Data we process on this basis:
On this basis, we only process data for which you have given us your explicit consent. The specific data are determined for each individual case. Usually these data are names, address, telephone number, gender, age.

Withdrawal of consent
Concessions granted may be withdrawn at any time. Withdrawal of consent does not affect the performance of contractual obligations. If you withdraw your consent to the processing of personal data in any or all of the ways described above, we will not use your personal data and information for the purposes set out above. Withdrawal of consent shall not affect the lawfulness of the processing based on a consent prior to its withdrawal.

In order to withdraw your consent, you only need to use our website or just our contact details.

When we delete data collected on this basis
We delete the data collected on this basis at your request or 12 months after their initial collection.

We process your data for static purposes, i.e. for analyzes where the results are only summary and therefore the data is anonymous. It is not possible to identify a specific person from this information.

Your data can also be anonymized. Anonymization is an alternative to deleting data. Upon anonymization, all personally identifiable items / items that allow you to identify yourself are irrevocably deleted. There are no legal obligations for anonymized data, as they do not constitute personal data.

Why and how do we use automated algorithms
For the processing of your personal data we use partially automated algorithms and methods in order to constantly improve our products and services to adapt our products and services to your needs in the best possible way. This process is called profiling.

How do we protect your personal data
To ensure adequate data protection of the company and its customers, we apply all necessary organizational and technical measures provided for in the Personal Data Protection Act.

For maximum security in the processing, transmission and storage of your data, we may use additional security mechanisms such as encryption, pseudonymization and more.

Personal data we have received from third parties
We receive personal data from the following third parties: Facebook, Instagram, Pinterest, Google.

Consumer Rights
Each Consumer of the site enjoys all rights to personal data protection under Bulgarian law and European Union law.

The Consumer can exercise their rights through the contact form or by sending a message to our email.

Each Consumer has the right to:
● Awareness (in connection with the processing of his personal data by the administrator);
● Access to your own personal data;
● Correction (if the data is inaccurate);
● Deletion of personal data (right to be “forgotten”);
● Restricting the processing by the controller or the processor of personal data;
● Portability of personal data between individual administrators;
● Objection to the processing of his/her personal data;
● The data subject has the right not to be the subject of a decision based solely on automated processing, including profiling, which has legal consequences for the data subject or similarly affects him/her significantly;
● Right to judicial or administrative protection in case the data subject's rights have been violated.

The Consumer may request deletion if one of the following conditions is true:
● Personal data are no longer needed for the purposes for which they were collected or otherwise processed;
● The Consumer withdraws his/her consent on which the data processing is based and there is no other legal basis for the processing;
● The data Consumer objects to the processing and there are no legal grounds for the processing to take precedence;
● Personal data has been processed illegally;
● Personal data must be deleted in order to comply with a legal obligation under Union law or the law of a Member State that applies to the controller;
● Personal data has been collected in connection with the provision of information society services to children and the consent has been given by the parent responsible for the child.

The Consumer has the right to restrict the processing of his personal data by the administrator when:
● Challenges the accuracy of personal data. In this case, the restriction of processing is for a period that allows the controller to verify the accuracy of personal data;
● The processing is illegal, but the Consumer does not want the personal data to be deleted, but instead requires restricting their use;
● The administrator no longer needs the personal data for the purposes of processing, but the Consumer requires them for the establishment, exercise or protection of legal claims;
● Objects to the processing pending verification of whether the legal grounds of the administrator take precedence over the interests of the Consumer.

Right of portability.
The data subject has the right to receive the personal data concerning him/her and which he/she has provided to the controller, in a structured, widely used and machine-readable format and has the right to transfer this data to another controller without hindrance from the controller. To whom the data are provided when the processing is based on consent or a contractual obligation and the processing is carried out in an automated manner. When exercising its right to data portability, the data subject shall also have the right to receive a direct transfer of personal data from one controller to another where this is technically feasible.

Right to object.
Users have the right to object to the controller against the processing of their personal data. The controller of personal data shall be obliged to terminate the processing, unless he proves that there are convincing legal grounds for the processing, which take precedence over the interests, rights and freedoms of the data subject, or for the establishment, exercise or protection of legal claims. In the event of an objection to the processing of personal data for the purposes of direct marketing, the processing should be stopped immediately.

Complaint to the supervisory authority
Each Consumer has the right to file a complaint against illegal processing of his personal data to the Commission for Personal Data Protection or to the competent court.

Maintaining a register
We maintain a register of the processing activities for which we are responsible. This register contains all the following information:
● The name and contact details of the administrator;
● The purposes of processing;
● Description of the categories of data subjects and of the categories of personal data;
● The categories of recipients to whom the personal data are or will be disclosed.
● Including recipients in third countries or international organizations;
● Where possible, the deadlines for deleting the different categories of data;
● Where possible, a general description of the technical and organizational security measures.

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